Privacy Policy

At DANCE DIRECT Pty Limited, we respect your privacy and take your personal information seriously. This Privacy Policy explains what information we collect, how we use it, and how we protect it when you visit our website or place an order with us.

This policy applies to the DANCE DIRECT website and related services operated by DANCE DIRECT Pty Limited.

1. What Information We Collect

We may collect personal and technical information when you use our website, place an order, contact us, or interact with our services.

This may include:

Your name
Your email address
Your phone number
Your billing and shipping address
Your order and transaction details
Your device, browser, and operating system information
Your IP address
Your browsing behaviour on our website

We only collect information that is reasonably necessary to operate our website, fulfil orders, provide customer support, improve performance, and maintain security.

2. How We Use Your Information

We use your information to:

Process and deliver your orders
Provide customer service and support
Send order confirmations, shipping updates, and service-related communications
Improve website functionality, usability, and performance
Detect and prevent fraud, misuse, and unauthorised activity
Send newsletters or promotional communications where you have chosen to receive them
Measure the effectiveness of our website, content, and advertising

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies to help the site function correctly and to improve your experience.

These technologies may be used for:

Essential website functions, including account login, shopping cart activity, and checkout
Website security and fraud prevention
Analytics and performance measurement
Advertising and remarketing
Showing more relevant products, pages, or content

Cookies do not give us access to sensitive payment information stored on your device.

4. Consent and Cookie Choices

When you visit our website, you may be shown a cookie consent banner. This gives you the option to accept or decline the use of certain non-essential cookies and tracking technologies.

Essential cookies are required for core website functionality and may remain active to ensure the website operates correctly.

If you accept non-essential cookies, we may use analytics and advertising technologies to better understand website usage, measure performance, and improve our marketing.

If you decline non-essential cookies, you can still browse the website, add products to your cart, and complete a purchase. However, some data relating to analytics, advertising, or personalisation may be limited.

5. Analytics and Advertising

We may use third-party services, including Google Analytics and Google Ads, to understand how visitors use our website and to improve our advertising performance.

These services may collect information such as pages viewed, time on site, device type, browser information, approximate location, and interactions with our website.

Where consent has been given, this information may be used to:

Measure website traffic and behaviour
Understand which pages, products, or content are most useful
Measure advertising performance and conversion activity
Improve audience targeting, bidding, and campaign optimisation

Depending on your consent choices and Google settings, some website activity may be associated with Google services in accordance with Google's own policies and controls.

6. Payment Information

We do not store your full payment card details on our website. Payments are processed through secure payment providers using encrypted systems designed to protect your financial information.

7. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share limited information with trusted third-party providers where necessary to operate our business and fulfil your order. These may include:

Payment processors
Shipping and delivery providers
Website and e-commerce platform providers
Analytics and advertising partners
Fraud prevention and security services

These providers are only given the information reasonably required to perform their services and are expected to handle that information securely and lawfully.

8. IP Addresses and Technical Data

When you visit our website, our servers may automatically receive your IP address and certain technical information about your browser or device. This helps us deliver the correct content to your browser, maintain website security, and support features such as location-based settings.

We do not keep a record of IP addresses for general browsing beyond what is reasonably required for operational, security, analytics, or fraud prevention purposes. When you place an order or provide information through the website, your IP address may be stored with related transaction details for verification and security purposes.

9. Email Marketing

If you subscribe to our newsletter or opt in to receive updates, we may send you product news, promotional offers, or brand updates.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us directly.

10. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

While we work to protect your information, no online system or transmission method can be guaranteed to be completely secure. For this reason, you provide information to us at your own discretion.

11. Access, Correction, and Your Rights

You may request access to the personal information we hold about you. You may also request that incorrect or outdated information be corrected.

If you would like to make a privacy-related request, please contact us using the details below.

12. Third-Party Links

Our website may contain links to third-party websites or services. Once you leave our website, we are not responsible for the privacy practices, content, or security of those external sites.

We recommend reviewing the privacy policies of any third-party websites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website functionality, legal obligations, or technology platforms.

Any updated version will be published on this page.

14. Contact Us

If you have any questions about this Privacy Policy or would like to request access to or correction of your personal information, please contact us.

DANCE DIRECT Pty Limited
Website: www.dancedirect.com.au
Email: customerservice@dancedirect.com.au

Last updated: 14 April 2026