About Us

A dance department store built on over 20 years of experience

Dance Direct is not a dance shop that became successful by chance. It is the result of over 20 years of first-hand experience in the dance industry, built one customer, one fitting and one dance school relationship at a time.

Dance Direct opened in Maroubra, Sydney, over 20 years ago as a carefully considered dance department store, built on the conviction that a retailer who truly understood the industry could offer dancers, parents, teachers and schools something no one else could.

What that experience built

The founder selected every brand in the range because she knew from experience what quality looked like, what held up through regular class use and what did not, and where a price point was genuinely fair. We built our own Dance Direct label on that same knowledge. We've refined our ballet, jazz and tap shoes continuously over the life of the store, with fitting experience across thousands of shoes shaping every update to sizing, construction and fit.

In recent years the store has expanded into gender and age-specific subcategories to make it easier for every customer to find exactly what they need across every style, age and level. What began as a specialist dance store is now, accurately, a dance department store, the only one of its kind in Australia. Someone who spent decades understanding the industry from the inside built it from the ground up.

Our team and the knowledge you cannot buy

The store's depth of knowledge does not stop with the founder. The Dance Direct team carries years of accumulated relationships with dance schools and studios across Sydney and beyond, along with the detailed, school-specific uniform knowledge that goes with them. No one can look that knowledge up or copy it. It comes from being present, year after year, as the store those schools and studios trust.

When a parent walks in or calls for the first time, often overwhelmed by not knowing where to start, our team already knows. They know which school the child attends, what uniform that school requires, what colour leotard each class needs, which shoes ballet, tap and jazz each require, and what size allows the right amount of growing room so a young dancer is not back for new shoes two or three months later.

That same expertise extends to phone and online orders. Sizing guidance over the phone, particularly for shoes, is not straightforward. Our team provides it daily with the confidence that comes from fitting this volume of dancers over this length of time.

Visit us or shop online

Dance Direct is open in-store at 192A Maroubra Road, Maroubra, Sydney. For customers in the Sutherland Shire and surrounding southern suburbs, free collection is available from our Caringbah warehouse once we process your order. Contact us to arrange.

The full range is available online at dancedirect.com.au with delivery Australia-wide. If you have a question about uniform requirements, sizing, school-specific needs or anything else, call us on +61 2 9349 7713 or email customerservice@dancedirect.com.au. We have been answering these questions for a long time, and we are always glad to help.